CARLSBERG. Marketing Alternativo

5000 sterline in pezzi da 10 e 20 pounds sparsi per le strade di Londracon un adesivo con scritto:
"Carlsberg don’t do litter. But if they did it would probably be the best litter in the world".

...non a caso il claim dela birra è:
PROBABLY THE BEST BEER IN THE WORLD.

e un bel messaggio sociale.




Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Richard Denney, Dave Henderson
Creatives: Rob Porteous, Dave Askwith
Via: bestadsontv