acronimo inglese di Electronic book, letteralmente "libro elettronico". Libro in formato digitale scaricabile on-line e fruibile su palmari, portatili e computer desktop.
I vantaggi rispetto agli altri formati sono: prezzo ridotto, formattazione personalizzabile, funzionalità di ricerca.
Definizione presa da Il dizionario dei termini di marketing & pubblicità (Italia Oggi).
Gli e-book possono essere utilizzati come strumento di comunicazione alternativa sfruttando al massimo il viral marketing del web.
Realizzare delle collane di e-book gratuite e ri-pubblicabili su altri siti liberamente (naturalmente con le giuste indicazioni di fonti e link) può essere, inoltre, un ottimo strumento per migliorare il posizionamento del proprio sito sui motori di ricerca.
6.30.2006
E e-book
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